Our Story

Robert Lanier — Designer & Creative Director of Box Total (aka Bobby Flair)

Born in Boston to a Guyanese mother and a father who was a professional boxer, I was raised with a fighter’s mindset and a natural flair. The night after my birth, my father stepped into the ring and won his fourth pro bout against Joe McFarlane — that spirit has been with me ever since.

Box Total was born from the bond between a fighter and his son — a brand infused with flair, flash, and the grit of the ring. Every garment resonates like a legacy, crafted for those who navigate life like champions.

Our Commitment

To provide the flair of a boxer through premium handmade garments, ensuring sustainability in every stitch.

Our Ethics

Style forged in strength and defined by the principles that dress champions.

Our Mission

Champions aren’t born—they’re made.
Crafted with integrity. Built for resilience.

Box Total — The spirit of a champion, one sweatsuit at a time.

REST EASY, CHAMP! BOBBY EVERETT